Now that you have your goals and your target audience the next step is to come up with a Timeline and a Budget. Coming up with a reasonable timeline is difficult because there are plenty of considerations. You don’t want to set yourself up for early failure by expecting an overnight success. But you also don’t want to give yourself so much time that it feels like you can push things off until later. The following table is an example of how to set up a reasonable timeline. Start by filling in the Project and Sub-project Sections. Decide on how long each project should take and when you would like it completed by, then fill out the start date. If you have multiple people working on projects, make sure their name is filled out under the assigned to column.