5 Day-One Marketing Tips

In this article we will be going over 5 tips to get up and running with your marketing program. This guide can be used by those who are starting a business and need to come up with a marketing plan or those who are looking to revamp their marketing plan because the old one just wasn’t cutting it. So, let’s get right into it.

Tip #1: Strategize

The first thing you are going to want to come up with tends to be one of the more important parts of your marketing campaign, but also tends to shift a bit so don’t be too concerned about having it just right, right away. You might have guessed it by now, you need to come up with goals. These goals should be barely attainable and very trackable. This means that instead of saying “increase sales” you want to put a number and a timetable over it, so it looks more like “Increase sales by 25% within the next 3 months.” This allows you to put a check mark next to it when you achieve the goal without having to question whether its actually true or not. Organize your goals starting with the long term and breaking it down to smaller, more achievable goals. For example, if your year-long goal is to break $120K in sales, each month’s goal would be to make $10K in sales, meaning that the weekly goal is to make $2.5K. Use the graph below to write down some short-term goals and long-term goals for yourself.

 

Weekly Goal

Monthly Goal

3-Month Goal

6-Month Goal

Year Long Goal

Goal 1

     

Goal 2

     

Goal 3

     

The next step to strategize is to come up with an Audience Profile. You need to ask yourself the following questions:


What is my audience’s target demographic?

What type of lifestyle does my target audience live?

What are their pain points?

Where would they want to purchase your product or service?

Tip #2: Timeline and Budget

Now that you have your goals and your target audience the next step is to come up with a Timeline and a Budget. Coming up with a reasonable timeline is difficult because there are plenty of considerations. You don’t want to set yourself up for early failure by expecting an overnight success. But you also don’t want to give yourself so much time that it feels like you can push things off until later.  The following table is an example of how to set up a reasonable timeline. Start by filling in the Project and Sub-project Sections. Decide on how long each project should take and when you would like it completed by, then fill out the start date. If you have multiple people working on projects, make sure their name is filled out under the assigned to column.

Project Name

Sub-project Name

Status

Assigned To

Start Date

End Date

Comments

Project 1

 

In Progress

 

5/25/19

07/26/19

 

 

Sub-project 1.1

Complete

 

5/25/19

5/27/19

 

 

Sub-project 1.2

In Progress

 

5/28/19

5/30/19

 

Project 2

 

Not Started

 

07/27/19

10/14/19

 

 

Sub-project 2.1

Not Started

 

07/27/19

08/02/19

 

 

Sub-project 2.2

Not Started

 

08/03/19

08/15/19

 

After filling out the timeline, now its time to decide on a budget for each project. Budget can be used either to create the content, or you might need the budget for publicizing the content or anything in between. For example, even though I make my own videos, I needed budget for creating a professional intro. Or I might need the budget for a tool to create the video. Here is what the table looks like after adding a budget to each project.

Project Name

Sub-project Name

Status

Assigned To

Start Date

End Date

Comments

Budget

Project 1

 

In Progress

 

5/25/19

07/26/19

 

$500

 

Sub-project 1.1

Complete

 

5/25/19

5/27/19

 

$400

 

Sub-project 1.2

In Progress

 

5/28/19

5/30/19

 

$100

Project 2

 

Not Started

 

07/27/19

10/14/19

 

$700

 

Sub-project 2.1

Not Started

 

07/27/19

08/02/19

 

$100

 

Sub-project 2.2

Not Started

 

08/03/19

08/15/19

 

$600

Tip #3: Content, Content, Content

You’ve probably heard the phrase “Content is King”, well that’s not necessarily true. Before you just start working on any content here are some things to consider first. What type of content is my target profile interested in? Do they watch Youtube videos or do they like to read articles? Here are some types of content you might want to consider:

Next, you’ll want to consider where your target profile is located both physically and virtually. You don’t want to spend advertising budget in Texas if you are a Spa in California. Similarly, you don’t want to spend your advertising budget in a platform that your target profile isn’t located.

Now that you have those considerations taken care of, it’s time to come up with content that your audience is actually interested in. Look at examples of content that you are interested in for thought gathering. You might like a way someone introduces themselves in videos, or how someone sets up their Top 5 in “Blank” category.  Use these ideas to get going until you your own methods.

Tip #4: Content Outlet

Now that you have your goals, target audience, timeline, budget, and content, what’s next? Its time to decide how you want to share your content with your target audience. Are you going to post to a blog on your own website, or do you want to share your blogs on Facebook or other social media platforms? If you are going to create press releases, how are you going to share them? Are you going to use a platform like PRNewswire, and how wide do you want to distribute the press? If you make videos for Youtube, how are you going to let your target audience know that these videos exist? Now that you have these types of questions answered you should be able to come up with 2-3 outlets for you to share your content.

Tip #5: Analytics

Numbers are boring, I don’t understand what these numbers mean, how do I relate these numbers to actions? Any of these sound familiar? I get it, I’m not a numbers person either. But these numbers are very important for a few reasons. For example, if you don’t know what brings in the most potential clients, how do you know you are spending your money or time correctly?

Almost all of your content outlets will have some sort of analytics for you to see. If its Youtube, you can see which videos were most watched, which can help you decide that one type of video worked better than others. If you’re posting to Facebook, you can see how many people interacted with certain ads which in turn you should spend more on those ads and less on others.

Analyzing these different methods will help you better utilize your time and money, so that you can shift these resources to better suit your needs, ultimately effecting the growth of your client base.

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