Welcome back! In order to be successful in the new digital marketing age, social media marking is vital in success of any business or organization! This may seem daunting, but relax, we are here to help! Let us begin developing a strategy that works best for you. Last time we looked at the first of five of twenty-five social media marketing tips for 2019! If you missed it, you can check find our last post here.
Who this post is for: small business owners that are looking to take hold of the land grab that is social media marketing, experience social media markets that are looking to make their strategy even better, small business owners that have seen success in traditional media and wish to gain momentum in the digital space.
We have compiled a “25 Social Media Marketing Tips”. These social media tips will help everyone from you seasoned marketer to new businesses owner. This blog will be a five-part series, so make sure to check back early and often to learn more cutting-edge social media marketing tips for 2019!
Social media marketing tactics can be different for every company and every industry. However, one thing that remains consistent for every company is the desire to see proven results from social media marketing. As the social media landscape constantly evolves, it is best to stay on top of new trends and ideas. That’s why we wish to give you our top 25 social media marketing tips. This blog is a five-part series, so make sure you check back for more as we reveal more tips!
6. Use Visual Storytelling
7. Pinterest for Your Brand
8. Stick to the Fundamentals
9. Take advantage of Ad Targeting
10. Consistent Production of Video Content
Find a tool that helps you create and promote your core content on social media with visual storytelling. It’s important to create visuals that catch attention and encourage your followers to act.
One of the best tools out there is Easil! Easil is great because of its professional quality templates for everything your business or organization needs. This includes excellent templates for visual storytelling such as infographics and Instagram story templates including multi-page Instagram story templates. You can easily re-size your images and create multiple pages! There are cool filters, text-effects, and an excellent color palette to help you with your needs.
Easil is super easy to use because of its “drag-and-drop” feature. It was developed for use with clients within lifestyle and entertainment industries so it’s real-world tested. Easil is fresh and unique and will help you stand out with your visuals.
Originally, I thought Pinterest was only for organizations that had something visual to show such as fashion, food, sports. However, I was wrong!
For example, an organization that provides software to a very narrow clientele tested pinning their blog posts to Pinterest. In some of their tests, the images used for the blog posts were originals, such as infographics, (Hint: Check out step 6 if you’re not sure how to make one!), their product in use, or PowerPoint decks. For another test they used a paid stock image service. The organization built boards based on their brand personas, representing five different segments, and it worked!
Every blog post had a call-to-action, offering a free trial (Pro Tip: They already provided this free trial, they just repackaged it!). While many of the people who visit Pinterest are not decision makers, they do have an influence on purchase decision. They knew, if they could convince these people to use the free trial, they would then recommend the software to their bosses.
Imagine, you’re the boss… several of your highly respected and valued employees all, independently, come up to you and tell you about this amazing software that your company “has to try”. The first person might be a fluke, but not when several of your employees all talk about the same product.
Facebook, the leading social medial platform, is moving an effort to be transparent with advertisers. In recent months, it changed how bidding is done and gave more control than ever before to advertisers. The “secret tactics” and “hacks” are continuing to be less and less significant – while the fundamentals of marketing – message and position remain as important as ever.
The future looks bright for social media. Often the marketers who use fancy tools and pretend that they know marketing will be weeded out while those who are grounded in fundamentals will thrive on social.
Just because you “killed it” in marketing with radio, print, tv, doesn’t mean you will automatically win with social. Rather you must become a practitioner and learn how each platform interacts differently with the end consumer!
Social media continues to become a more crowded space, making it more difficult for most business to grab attention of their ideal customer, much less engage with them there. This is especially true for B2B companies that may not be as attractive as B2C firms.
Don’t fear! As social platforms mature, they’ve become much better at understanding who your ideal customer is, and how to get your message in front of him or her. However, this comes at a price: advertising.
All companies should continue to publish organic content to the platforms where their customers hang out (Hint: They hang out everywhere so you should be active on all platforms! You think just “young people” hang out on Instagram, think again!). The way to capitalize on these platforms is through targeting ads that drive people from social platforms to your website or landing page. Don’t be afraid to spend some ad dollars on driving traffic to your content, such as blog posts or podcast episodes. Facebook seems to love ads that provide value to their users!
Consistently creating video content on all your social media channels is key! According to a 2018 study, video content represents 74% of all internet traffic! With Snapchat users watching over 10 billion videos per day and Facebook watchers viewing an additional 8 billion, if you aren’t consistently producing videos on all your social media platforms you are missing out! Focus on creating content that aligns with your customer journey. The more users that make a connection with your brand, the more engagement and followers you will ultimately receive!