Welcome back! In order to be successful in the new digital marketing age, social media marking is vital in success of any business or organization! This may seem daunting, but relax, we are here to help! Let us begin developing a strategy that works best for you. This is the last installment of Social Media Marketing Tips for 2019! If you missed any of the previous posts, you can find them below!
Who this post is for: small business owners that are looking to take hold of the land grab that is social media marketing, experience social media markets that are looking to make their strategy even better, small business owners that have seen success in traditional media and wish to gain momentum in the digital space.
We have compiled a “25 Social Media Marketing Tips”. These social media tips will help everyone from you seasoned marketer to new businesses owner. Let’s continue.
Having a solid plan, objectives, and goals are crucial if you want to dominate your social media strategy! If you are not sure about what you want, how can you ever hope to achieve it? Make sure your goals are SMART! (Specific, Measurable, Achievable, Relevant, and Time-Bound)!
Create contests that are run on your social media platforms! This tactic will increase your online visibility, and your engagement. The key is to create a contest that has tremendous perceived or actual value.
The next question we often get is “what if I don’t have any money for a contest?” Have no fear, there is something you do have… your time!
For example, if you are website design company, off one of your products for free. You can then market the perceived value (whatever you would charge for let’s say a logo), as the prize. This way you can design the winner a logo of their choosing, this will help drive brand awareness and may land you your next client!
This may seem counterintuitive as one of your main goals of your business is to DRIVE BUSINESS! However, social media is so much more than a selling tool. It’s a social network, not a mobile billboard for your company.
Twitter has often been called the internet’s watercooler. It is where many people go to keep up to date on the latest news, sports, and entertainment. Establishing a real connection will go a long way. Do you sell outdoor patio furniture? Great, jump in on some conversations about “the big game” that week. Have an opinion on golf? Sweet! Share it! People tend to gravitate towards businesses and organizations if they trust those brands. One of the best “social” moves a business has done in recent memory is Wendy’s Twitter handle. They are well known for their spitfire comebacks and taunting of other fast food brands. Who could forget the Popeye’s and Chick-fil-A Chicken Sandwich Wars of 2019?
Ever thought about creating a Facebook group? Now is the perfect time! After Facebook’s algorithm changed, it made Facebook pages more challenging to grow or profit from.
Facebook groups are prefect ways to build community. They increase your website traffic, promote your products and services in a non-sales way, engage and connect with your audience in an authentic way, and you can also build your email list!
Staying ahead of everyone else is key in running successful social media marketing. Become a practitioner of your craft!
Change is continual and ongoing; algorithms and platforms are being altered every day. This makes it your responsibility to stay on top of the latest trends.
Make sure you read up on current statistics for the social platforms you use, and those that you don’t use yet!
Some interesting aspects as of 2019:
Social media marketing can be hard work, but if done correctly, can be incredibly rewarding. If you don’t take it seriously, you may be left behind. The internet and social media landscapes are plentiful right now with many different areas of business wide open! What is your passion? How will you take these tips to help improve your presence on social media? Contact us, we love to help!