Welcome back! In order to be successful in the new digital marketing age, social media marking is vital in success of any business or organization! This may seem daunting, but relax, we are here to help! Let us begin developing a strategy that works best for you. Previously we looked at 15 of our top 25 social media marketing tips for 2019!
Who this post is for: small business owners that are looking to take hold of the land grab that is social media marketing, experience social media markets that are looking to make their strategy even better, small business owners that have seen success in traditional media and wish to gain momentum in the digital space.
We have compiled a “25 Social Media Marketing Tips”. These social media tips will help everyone from you seasoned marketer to new businesses owner. This blog will be a five-part series, so make sure to check back early and often to learn more cutting-edge social media marketing tips for 2019!
Want to amaze your online community and potential customers? LISTEN TO THEM! Listen and respond accordingly, people enjoy feeling valued, and always have something to say on social media. Engaging with your audience will convert customers into brand ambassadors.
All successful things online start with strategizing offline. To start, I advise my clients and potential clients to step away from the social platform and ask themselves three very important questions:
These questions are the start to build a strategy, which will allow you to move onto goals, branding, and lead generation via social media. Companies that do crucial offline work risk wasting their time and money.
Focus your efforts on where your target audience “hangs out”. (They also hang out in more than one place!) Understand how those you are trying to reach use social media at different points in the day. For example: Bob the business owner may check his LinkedIn and Twitter while at work, but when he gets home, he’s on Facebook and Instagram. You need to create content for all these social channels. Let’s say Bob is a huge sports fan, he might not be clicking on sports links on LinkedIn, but you can bet he is at home. By knowing your potential client, you can create content relevant to them!
Focus on lasting impressions and genuine content over the long term. Avoid fleeting trends and slang. Your brand’s voice should be consistent and real and reflect the culture for which it speaks. Be authentic. This does not mean don’t embrace new things, just recognize the difference between meeting your clients needs at their level and trying to hard to be “Joe Cool”.
As with any marketing structure, the key is understanding your audience, especially in an enterprise market. Marketers should work with the sales team to understand the buying journey and various influences that are involved on the journey. Once the marketer understands this path, they should create content that fits the process.
An effective way for inbound lead gen, is to create content that either helps the reader do their job, saves the reader time during their job, or entertains the reader. This content should then be pushed out through the most relevant channels!