In order to be successful in the new digital marketing age, social media marketing is vital in success of any business or organization! This may seem daunting, but relax, we are here to help! Let us begin developing a strategy that works best for you.
Who this post is for: small business owners that are looking to take hold of the land grab that is social media marketing, experience social media markets that are looking to make their strategy even better, small business owners that have seen success in traditional media and wish to gain momentum in the digital space.
We have compiled a “25 Social Media Marketing Tips”. These social media tips will help everyone from you seasoned marketer to new businesses owner. This blog will be a five-part series, so make sure to check back early and often to learn more cutting-edge social media marketing tips for 2019!
Authenticity is imperative for success. Don’t just act authentic. This might seem basic, but you would be surprised. Authenticity is on the threshold of becoming just another buzz word in the social and content marketing world. Real authenticity will set your brand apart in today’s highly competitive market. Followers/Advocates are attracted to what is real and can detect fakeness in a heartbeat. Not an expert in the field? That is okay! Document how you are becoming an expert!
Being real, rather than perfect, helps build trust in you and your brand.
Get more of your website visitors to share your content—you can easily double the number of shares of the content on your website by implementing a good social sharing plugin. This helps eliminate friction, making it easy to share your product or service. Don’t have a website, there are many tools out there to help you design a high quality, clean website!
Pay more attention to how people share your content and you can easily double the shares.
Get more of your website visitors to share your content – you can double the number of shares with ease by utilizing a quality social sharing plugin. This helps eliminate friction by making sharing options visible to all users when they are browsing through your site.
Pay attention to how your audience shares your content.
If you’re using social advertising on Facebook, especially for a local or B2C market, make sure that video is part of your content strategy. Are you local? Go on location to a famous local spot (i.e. diner, park, outside your storefront), demonstrate how you are part of the community! This is especially helpful on Facebook as video ads get maximum engagement!
Once you start to see traction, another daunting task is managing your accounts. Using a unified social inbox lets you know exactly who you’ve replied to and who you need to reply to. Let us help you!