Welcome, in order to be successful in online sales, no matter what you sell, is to create a powerful website that doubles as a lead generation machine! This may seem daunting to accomplish but R-E-L-A-X. This will be a four-part series that will help turn your dynamic website into a lead generation machine. Stay tuned as we go over the top 20 ways to make your website lead generator!
Welcome back! In order to be successful in the new digital marketing age, social media marking is vital in success of any business or organization! This may seem daunting, but relax, we are here to help! Let us begin developing a strategy that works best for you. This is the last installment of Social Media Marketing Tips for 2019! If you missed any of the previous posts, you can find them here!
Who this post is for: small business owners that are looking to take hold of their website and turn it from a platform that informs to a platform that converts These strategies can be used by anyone from the novice to expert and executed at scale.
We have compiled a “20 Lead Generation Machine Tips For Your Website in 2019” stay tuned each week as we share more important tips to help grow your business! Let’s begin!
Lead generation is one of the most important aspects of any business in 2019. Imagine having thousands of people who are already interested in products or services like the ones you offer at your fingertips. You have their email, name, company, phone number, and permission to reach out. What more could you ask for?!
Now imagine using those leads to generate even more sales. Naturally not every single person is going to give you their business. However, by providing value you may be able to turn many of those leads into sales.
So, what is lead generation? A lead is a person who has shown interest in your organization’s product or service. This comes in many forms. This could include downloading a free product such as an eBook, subscribing to a newsletter, or allowing for push notifications.
Lead generating in the process of converting these people into customers. This blog will help you utilize your website as a lead generator! This is a four-part series, so make sure you check back for more as we reveal more tips!
Too often I see excellent websites that are engaging, interesting, and make me want to learn more. Then I hit it. A DEAD END. This is one of the biggest problems for many lead generating websites.
What is a dead end? A dead end is anywhere in your website experience where a user doesn’t have a next step. Always give the user something to do. In the analogy, the horse is the user, the water is the website, making them drink the water is the next step!
Another aspect that often leads to a dead end, is what happens after the user converts? People often forget about this important step. Many common dead ends from this space happens after a form completion with a message saying “Thank you for filling out our form” but nothing else.
Look at your content as a chance to drive the user deeper down their path of their discovery. What type of impact have? Using additional steps after filling out a form can eventually convert a higher pipeline revenue. By keeping the user engaged, there are chances for additional sales and ad-on features that a use might not even know they needed!
Who doesn’t love to feel special? If you produce great, valuable, and interesting content pieces you can hide different sections of your blog. The way to “unlock” the rest of the content could be for the user to provide their email or contact information. However, this might be a tip for a well-established blog or organization as you should have a track record of providing meaningful and engaging content.
Another way to do this is by creating hype and buzz around your incoming product by creating a “waitlist”. When you are about to launch a new product, newsletter or other piece of content that merits a standalone campaign, it’s a good idea to create a separate landing page!
By doing this you can create a value proposition and allow people to subscribe, building an audience before you launch! By gaining their email and other information you can send teaser emails that help generate excitement around your organization and information.
Building a waitlist can give a VIP feeling and therefore can be a powerful lead magnet for your organization. Build your landing page around an assumption that your product or service will add value. There are many tools out there that came help build your list. One of our favorites is Waitlisted which helps enhance gamification opportunities, maybe your landing page will become viral.
E-Books are one of the original lead magnets. They are excellent because you can easily crate them based on your best blog articles or content (Even new ideas!)
Select a topic that adds value to your potential user, select top performing articles and content, connect them to ideas, add more value and POOF you have an E-Book that will be sought after.
An excellent tool “Unbounce” offers The Conversion Marketer’s Guide to Landing Page Copywriting to collect emails for marketing.
Free trials are excellent ways to give users an opportunity to try a product before they purchase it!
This is another way for the organization to get their contact information, making it an excellent business to business (B2B) lead generation for software companies.
Trial versions vary by company, they can last a week, a few weeks, a month or even longer. Depending on your sales cycle length, is how long your trial should last. Remember that often new software requires a long learning curve to truly understand the product. An excellent example is Dropbox’s 30-day free trial.
It gives the user a chance to use and learn the software while also using it for practical purposes. If it is the right fit for your user, they might not be able to imagine not using it!
Free tools are excellent lead magnets because it is an opportunity to collect high quality leads for your business or organization. An excellent example is Crazyegg. Crazyegg asks for your website URL and the gives you heatmap analytics which you can use for your business.
This is great because it adds value in exchange for information! Remember “adding value” is one of the most important aspects of social media and should also be considered in all aspects of your business. Users are more likely to give you their information when they believe the tradeoff is beneficial for them.
In the Crazyegg example, the user is giving the information because they want to know the analytics of their website, this makes them more than willing to give their information for something that helps them as well.